Portfolio
Google Display Ads
I designed the digital marketing assets (medium rectangle and leaderboard) used in the County of Santa Clara's MedAssist program's Google Ads campaign.
Google Ads Campaign Management
I planned, managed, and adjusted 4 Google Ads/3 Youtube Ads campaigns for REACH, a county mental health program. The total budget was $10,000 and the duration was 3 weeks.
LEMYKA_ Marketing Consult Report.pdfMarketing Report
As a project manager, I recruited and managed a team of 5 consultants in order to complete a marketing recommendation report for LEMYKA, a skincare brand. This report includes a SWOT analysis, USP identification, competitor analysis, social media analysis, and website analysis among other topics. This was made in conjunction with a presentation.
LEMYKA Final Presentation .pdfPresentation
The presentation I managed and directed for LEMYKA.
Social Media Management
I managed the social media account of a client where I owned the content creation and curation, copywriting, community engagement, advertising, videography, and reporting for the Instagram and Facebook channels. My strategy here was to improve the branding to be recognizable with a more consistent color palette and theme while creating content that resonated with the target audience.
Paid Instagram Post
I started a product review blog and Instagram account where I owned the entire creative process from ideation, branding, content creation, copywriting, community engagement, and reporting while possessing a keen eye for detail and design.
